The target group lives in the city, workes in the city and recreates in the city. But tends to look for nature. Like spending time on the river banks, shop on eco markets, make eco-friendly decissions. We don't need to convince those people to switch to green energy. We just need to show them the posibillity in a friendly way.

Two murals done with a pollution-absorbant paint.

Key Visuals

We targetted places where eco-aware people tend to spend their time - eco markets, parks, Warsaw river banks - and comunicated to them with a strong paralell. "If you like apples straight from a tree - you will love energy straight from nature."

Headphone plug-ins in public transport. While your ride you can listen to calming sounds of nature, the sound of our electric energy being produced.

Headphone plug-ins in bus stop shelters. While you wait you can listen to calming sounds of nature, the sound of our electric energy being produced.

Billboards powered with wind produced by passing metro trains.

Citylights lighted with energy produced by a plant eco system inside it.

City bike Veturillo with a USB charger powered by a little wind turbine.

Bus ads on pollution cleanning material sticker.